Analytics

GamesAnalytics improves player engagement and increases game revenues. Our technology solution uses advanced data mining and predictive modelling to identify and segment player behaviours. Through this insight, game design can be significantly improved. In addition, our technology delivers real-time in-game messages to individual players based on their likelihood to leave the game or their potential to spend. By creating these personalised experiences, improved engagement and satisfaction drives real revenue growth.

Scottish Technology Provider

What we offer

As the Games Industry moves from a product to a service, it is vital that player behaviours are understood and used to create great player experiences. GamesAnalytics improves player engagement and increases game revenues by delivering player insight. Founded by Games Industry and Data Mining experts, our Predict™ technology uses advanced data mining and predictive modelling to identify and segment player behaviours. Are players frustrated? Are players competitive? Have players potential to spend? Every player is different and through this insight, game design can be significantly improved through beta and launch so that the game is optimised.

In addition, our technology delivers real-time in-game messages to individual players based on their playing style. Hints and incentives are delivered to players likely to leave the game, offers and discounts are targeted at players with potential to spend. By creating these personalised experiences, improved engagement and satisfaction drives real revenue growth.

What we are looking for

Come and speak to the team on the Scottish Pavilion. We're in the Expo Hall, Booth #1134.

Keywords

  • Middleware, Monetizaton Platforms
  • Middleware, Tools

Main Contact

Chris Wright


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